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Day 2 Challenge
true/false
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CONVERSION RATE
The conversion rate is an important metric used by internet marketers to measure the effectiveness of their websites and online marketing campaigns.
Here is the formula:
# of people who responded to call-to-action / total number of people
Knowing your conversion rate allows you to track your progress and understand the impact of certain changes to your website or landing page. If you make a change to your site and the conversion rate increases, great! If it decreases, you may want consider undoing that change!
True or false: If there were a total of 1500 people that visited my landing page and 76 of them purchased the product, my conversion rate is 0.19 or 19%.
TRUE
FALSE