Day 3 Challenge

Multiple Choice

This challenge is worth 2 points.  All fields are required.

Email address:

First name:

Website:  www.

STRESS BENEFITS OVER FEATURES

As you're writing your website copy, it is important to clearly communicate to your prospect what's in it for them.  While we may be tempted to focus primarily on the features of our products and services, it is more effective to instead to express those features in terms of the benefits your prospect will receive.

For example, say I am an accountant or bookkeeper.  As part of my service to my clients, I help them create and document a budget.  Well, that's nice.  But, who creates a budget for the sake of creating one?  The benefit to my client is increased cash flow.

To answer today's challenge, let's say you are a marketing consultant.  Which of the following is a benefit to your prospects?

Detailed marketing plan
SWOT Analysis
More ideal clients
All of the above
None of the above